Appian Names New Chief Marketing Officer
February 2, 2021
Enterprise Technology Veteran Brings Decades of Experience and A Proven Track Record to Lead Brand Awareness for Appian in the Low-Code Automation Market
McLean, VA – Appian (NASDAQ: APPN) announced today the appointment of Denise Vu Broady as Appian’s new Chief Marketing Officer. Broady will lead Appian’s global marketing and communications efforts and shape the marketing strategy to drive the next phase of growth.
With more than 24 years of enterprise technology experience, Broady has helped to grow businesses from start-ups and led a complex $10 billion software business unit with over 3,000 products at SAP. She is an exceptional leader and an expert at creating brand loyalty and value for companies.
“Denise Broady brings to Appian a new level of sophistication and capability in software marketing,” said Matt Calkins, Appian CEO. “She has high energy and high standards, a great sense of people, and a strong vision for where we need to go.”
Prior to joining Appian, Broady was the Global COO of the Industry Cloud organization at SAP, running go-to-market, strategy, marketing, communications, and operations. She was also the CMO/COO at WorkForce Software in addition to holding various leadership positions at TopTier (a start-up acquired by SAP) and Clarkston Group.
“I’m thrilled to join Appian and the power of Appian’s platform to quickly solve complex customer problems is extremely impressive,” said Broady. “I look forward to accelerating the momentum that Appian has already created and further elevating the brand on a global scale.”
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help maximize resources and improve business results. Analyst firm Forrester predicts that by the end of 2021, 75% of application development will use low-code platforms, up from 44% in 2020. To try the latest version of Appian for yourself, sign up for a free trial at https://www.appian.com/platform/free-trial/.
This press release includes forward-looking statements. All statements contained in this press release other than statements of historical facts are forward-looking statements. The words “predict,” “anticipate,” “believe,” “continue,” “estimate,” “expect,” “intend,” “may,” “will” and similar expressions are intended to identify forward-looking statements. Appian has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that Appian believes may affect its financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. Those forward-looking statements are subject to a number of risks and uncertainties, including, without limitation, the risks and uncertainties set forth in the “Risk Factors” section of Appian’s Annual Report on Form 10-K for the year ended December 31, 2019, filed with the Securities and Exchange Commission on February 20, 2020, and subsequent reports that Appian files with the Securities and Exchange Commission. Moreover, Appian operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for Appian’s management to predict all risks, nor can Appian assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements Appian may make. In light of these risks, uncertainties and assumptions, Appian cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. Appian is under no duty to update any of these forward-looking statements after the date of this press release to conform these statements to actual results or revised expectations, except as required by law.
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.