BPM Could Hold the Key to Unlocking Analytics Consumerization
Delving deep into data can be an onerous and complex task, but organizations that find ways to identify the most important data and get that information to users can get ahead of competitors. Finding the data, while challenging, is fairly straightforward. There are plenty of tools out there that meet this need. Delivering information to end users and making sure they understand its context, on the other hand, is a much more complex problem. Application development platforms included in business process management software can enable companies to take a consumer approach to analytics and maximize the value of data.
Bringing consumerization to analytics
According to a recent IT World Canada report, IT may be loosening the reigns on analytics access within the enterprise. Basically, IT departments have had such a strong hold on analytics, particularly as they built out the technology to make it possible and had complete ownership over the apps that helped turn data into actionable business intelligence, that non-tech users have been left with few choices. This is changing.
The report explained that organizations are increasingly empowering end users to create their own tools for analytics, freeing them to take a consumer approach to finding the best technology for their data analysis needs.
Taking analytics consumerization to another level with BPM
Consumerization is a growing trend across the workplace, and the key to success in any of its forms is to give users more control without sacrificing business stability and functionality. Application development platforms within business process management software suites make this possible by giving users low-code capabilities that help them build apps. At the same time, the BPM suite can ensure the apps that are created are getting data and functioning in line with business process requirements.
Analytics data needs context. As IT teams let users leverage analytics tools freely, BPM solutions allow them to create custom apps that help them put that information into context during their work day. The result is an operational climate in which your business teams can share data freely, centralize knowledge across departmental boundaries and create a unified customer experience.
Every interaction with a business is like a journey. Organizations that want to give their customers a smooth, streamlined tip can use consumerized analytics models to ensure their business units always have the right information to create a positive customer experience. BPM tools make this possible by putting app development in the hands of business teams as needed.