Life Sciences organizations have complex environments filled with stringent and continually changing regulations, but need to serve customers with simpler processes and personalized experiences. Unfortunately, point solutions and legacy systems have created disjointed customer experiences, leading to poor customer experience (CX). In this webinar, hear Appian Life Sciences expert Evi Cohen and CX thought leader Todd Marthaler to learn why some life sciences organizations struggle to create personalized experiences that drive satisfaction and how new technologies can help leverage existing investments while modernizing contact center CX.
Watch this webinar to learn:
- How an integrated view of relevant data empowers agents to deliver superior customer service
- What key drivers have the most impact on CX
- Why omni-channel communications are so important