The marketing execution process usually requires collecting, organizing, and analyzing data. Meeting marketing objectives is very challenging for most companies as key information is dynamic, resides in multiple systems and has many inputs and outputs.
Appian’s solution can be leveraged to put order into this chaotic process and aid organizations in gaining control over their marketing activities improving planning and execution.
Appian offers capabilities to help streamline marketing planning and execution:
Deliver Apps up to 20x Faster with Fewer Resources