Organizations today have unprecedented amounts of customer data at their fingertips. Yet, human empathy and customer centricity remain key to successful customer experience (CX).

According to Gartner, “By 2023, organizations at advanced stages of digital transformation will find that poor customer experience is their biggest barrier to further success.”

Application leaders must translate customer centricity into a new set of improved actions to support digital business. Read this report to discover:

  • Strategies for achieving world-class customer experiences
  • How to effectively leverage data while considering privacy concerns
  • Ways to incorporate emerging technologies like Artificial Intelligence (AI) to meet customer expectations
  • The value of event-driven, real-time data orchestration

Gartner, Digital Business Requires Organizations to Focus on Customer Centricity, Olive Huang, 28 October 2019