Retail

Marketing and Promotion

How can you gain affinity insights, engage and capture customers, and drive customer loyalty?

Retailers need to connect with customers at the right moment, across multiple sales channels and technologies. Customers will reward that kind of seamless experience with brand loyalty. With Appian, you can make every touchpoint an opportunity to drive customer engagement. Pro-actively use insight to guide customer journeys and supercharge your marketing and promotion results. Increase visibility to data from across systems, like SalesForce.com, HubSpot, and more.

“With Appian, we can make each customer interaction more effective and productive, access the right data, and the whole process is visible at every stage of the customer journey.”  –Mark Fishman, Project Manager, Retail Operations Development, John Lewis