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The Customer Driven Imperative for BPM

This webinar showcases how companies in relationship-focused industries are using Business Process Management (BPM) technology to build customer-centric cultures and gain a competitive edge.

Join Michael Thompson, BPM Practice Director at Ovum/Butler Group and Justin Thomas, Managing Director of Appian Europe, as they discuss process improvement and use case studies to illustrate how BPM connects people and systems involved in client-impacting processes to:

  • Provide the right information to employees in real-time for better decision making
  • Facilitate seamless integration of core systems
  • Comply with regulations while securing personal information and maintaining customers’ privacy
  • Enhance brand recognition through improved customer service