Region: Europe & Middle East
Industry: Retail

Sisal is the second largest gaming company in Italy and the first Italian company to operate in the gaming sector as a Government Licensee. The Company manages a broad offering of online and offline games including, lotteries, gaming hall, and gaming machines through a network of over 40,000 partner retail outlets and an additional 400 Sisal-owned properties. In 2013, Sisal reported almost €772m in network revenues.

Business Problem
Across Italy, the gaming industry is highly regulated, requiring Sisal to make sure all partner and Sisal-owned retail outlets are constantly meeting compliance. Transparent, flexible and accelerated management tools were needed to keep up with demands from such a large amount of partners who deal with Sisal. Sisal had several dispersed legacy systems in place to manage and monitor various gaming relations including partner on-boarding, supplier management, and new Point of Sales (PoS) introduction. The organization relied on paper-based documentation, which lacked accurate program visibility, hindering the ability to open new points of sales.

Appian Solution

Sisal selected Appian’s Application Platform to drive program definition across its entire scope of work to enhance visibility and management. Sisal rolled out a completely electronic Supplier Agreement Application in just two and a half months on the Appian platform. Using process automation for order approvals and complete audit trail reviews, Sisal was able to remove all paper documentation that previously created bottle necks for supplier management relations.

Sisal followed its initial application success by deploying a New Service Introduction solution, comprised of a series of applications designed to enhance new PoS growth and overall customer service. The organization was able to leverage Appian’s rapid application development to introduce a number of solutions via a single access point including new PoS agreements and start-ups, commercial payment services, and retail outlet design. In addition, Sisal modernized its telecommunication processes, creating advanced data collaboration between internal employees and partner outlets.

Appian has transformed and accelerated Sisal’s business operations throughout the entire organization. Appian’s process automation has drastically reduced time-to-market delivery of customer services, while improving overall partner relationships for the company’s top retailers. Enhanced program visibility and audit trail reviews ensure regulatory compliance for existing and future PoS gaming outlets.