Sirius Satellite Radio

Region: North America
Industry: Telecom and Media


Sirius is a publicly traded company and one of two major satellite radio providers in the US. Sirius uses a subscription-based business model and broadcasts over 130 digital-quality channels, including 69 channels of 100% commercial-free music and more than 60 channels of sports, news, talk, entertainment, traffic, weather, and data. Sirius leverages partnerships with brand name multi-media companies and personalities, including Howard Stern, CNBC, CNN, Martha Stewart, ABC News, BBC World Service, E! Entertainment, Maxim, NPR, PRI, and Radio Disney.

Business Problem

Sirius lacked insight into the product pricing process and the way pricing and shipping costs were calculated. As a result, marketing design promotions did not have access to data related to the subsidies being paid on a per unit basis, or data on which products were the most popular, except on a quarterly or delayed basis. Finance relied on paper copies of subsidy agreements (contracts) for reference when generating subsidy payments, and had no easy way to analyze subsidy trends over time within a product line or across product lines in order to complete future subsidy forecasting.

Appian BPM Solution

Appian helped Sirius deploy a flexible business process management (BPM) solution that provides the benefits of visibility into product pricing components (including historical trends), and automation of the reconciliation of product shipments against subsidy agreement invoices received from manufacturers. Appian provides a secure environment for Sirius to share business process information on a need-to-know basis.