Enterprise Rent-A-Car

Region: Europe & Middle East, North America
Industry: Transportation

Enterprise Holdings Inc., the largest car rental service provider in the world measured by revenue, employees and fleet, operates the Enterprise Rent-A-Car, Alamo Rent-A-Car and National Car Rental brands and has more than 72,000 employees. The company and its affiliate Enterprise Fleet Management accounted for $15.4 billion in revenue and operated 1.3 million vehicles throughout the world in fiscal 2012.

Business Problem

For a company with such market dominance, finding new revenue streams is essential for growth. When Enterprise decided to increase its outreach to the corporate vanpool market, it sought the most advanced technology available for its new Enterprise Rideshare business line to ensure maximum operational efficiency and the highest levels of customer service.

Appian BPM Solution

Enterprise is a long-time Appian client, with previous deployments for its IT Service Desk and Vehicle Maintenance Accounts Receivables. “We adopted Appian’s platform for Enterprise Rideshare because it combines the best of business process management, social business, mobile access and cloud deployment,” said Ryan Johnson, assistant vice president of Enterprise Holdings. “The result is a truly modern business management platform that supports our objective of providing commuters with a smarter, better way to get to work.”

Enterprise Rideshare uses Appian’s integrated BPM, social and mobile capabilities and integration to the customer-facing EnterpriseRideshare.com site, to manage all customer on-boarding, driver registrations/approvals, rate approvals & deliveries. Upcoming releases will include rental transactions and fleet management, bringing Enterprise Rideshare’s entire business onto the platform. Appian’s social interface enables collaboration and action on all processes from the field (enterprise retail outlets) for multi-role and occasional user employees. Through a VPN connection, the cloud-based solution integrates with back-end Enterprise systems. The system is also natively-mobile, allowing EHI’s workforce in the field to initiate and advance processes from anywhere. This means Enterprise Rideshare’s sales team can sign up new customers via iPad while on-site at the customer’s office, and managers can approve rates from their mobile phone while on the road.