Marketing and Promotion

How can you gain affinity insights, engage and capture customers, and drive customer loyalty?

Retailers need to connect with customers at the right moment, across multiple sales channels and technologies. Customers will reward that kind of seamless experience with brand loyalty. With Appian, you can make every touchpoint an opportunity to drive customer engagement. Proactively use insight to guide customer journeys and supercharge your marketing and promotion results.

“With Appian, we can make each customer interaction more effective and productive, access the right data, and the whole process is visible at every stage of the customer journey.”

Contact Appian to learn more about digital capabilities for retail marketing and promotion:

  • Automate marketing programs and track results through easy-to-create processes.
  • Increase visibility to data from across systems, like, HubSpot, and more.
  • Improve promotion results, leveraging social collaboration to uncover that great idea.
  • Become a customer engagement center with interactions across channels, including mobile and social media to drive loyalty.