Last week’s Forrester Forum in Orlando started off with a thought-provoking bang. Forrester VPs Kyle McNabb and James McQuivey delivered a one-two punch on the nature of digital disruption (the conference theme), and its implications for business. The key take-away: embracing digital disruption is an opportunity find fundamentally new ways of doing business. That’s what Appian customers are doing with our worksocial technology.
Kyle gave the set-up: digital disruption is changing the IT landscape through new software-powered digital capabilities (i.e., Social and Mobile). It is destructive to legacy applications and processes. It is not a trend or a fad, because society as a whole has embraced it. It is changing IT from being “supportive of the business” to being “the fabric of business itself.”
James delivered the knock-out: we always talk about technology adoption, the point being that “adopters of new technology do old things in new ways.” Digital disruption, instead, requires technology “internalization” to spark entirely new ways of thinking about what modern business can be.