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Posted on October 6th, 2011 by Evan McDonnell
I recently went through the process of getting a new individual life insurance policy, something that’s done thousands of times a day across the country. My experience is a cautionary tale for leaders of insurance companies everywhere. When the process was finally complete, and I signed the last policy document, I wrote beneath my signature, “P.S. I hate you!”
If you like consumer frustration stories, read on and you’ll be entertained. If you are in the insurance business, you definitely want to read my tale of woe as I also lay out how to easily delight customers and earn superior profits.









