Forbes.com has just run a piece that is a must-read for anyone contemplating how social technologies should be used in the enterprise. “Completing the Social Business Transformation: A Manifesto,” by Dan Woods, is a clear-headed reminder that we are still at the tip of the iceberg in realizing the value of social business technology – and that most enterprise social tools are woefully immature from a business value perspective.
“It is possible,” he writes of Jive, Chatter, Yammer, etc., ”to see these suites as the end of the road, as the culmination of a set of capabilities into a product category that will last for 30 or 40 years like ERP or CRM. I reject that view and instead assert that the culmination of Social Business will instead be a new paradigm that changes how knowledge is captured, how processes are designed, how applications are created, and how work gets done.” (emphasis added).
Appian knows what to call that new paradigm: worksocial. We are the only vendor that is delivering it today.