Creating a Seamless Customer Journey

Managing any organization is complex, both in the commercial and public sector; managing an organization requires the careful coordination of people, business processes, and data.  Although, historically we may see the management of people, business processes, and data as an internal issue, this work can quickly have an impact on your customers. In fact, the mismanagement of these three things often results in disjointed work, and dissatisfied customers, and many are not shy about voicing their displeasure.

In the public sector, when people, process, and data don’t line up, it can have grave effects on ultimate mission success.  

The effective management of people, business processes, and data is critical in ensuring a seamless customer journey, and my colleague Ben Bowles and I will be presenting on exactly that during the National Veterans Small Business Engagement November 1-3 in Minneapolis.

During our session, “Embracing Innovation and Breaking Silos: Creating a Seamless Customer Journey,” we’ll discuss how Appian’s Records tool is paramount in enabling a seamless customer journey that can help advance your small business, especially those run by veterans.

Our session is on November 2 from 3:10-3:55 p.m. in Room 203-AB of the Minneapolis Convention Center; if you’re attending the conference, we’d love to see you there. We’d also love to have you stop by our booth #924 in the exhibit hall at the convention center and see all the great BPM tools Appian has to offer with a hands on demo specific for your business’ needs.

If you’re going to be at the expo, send either of us an e-mail, or We’re looking forward to our session and seeing everyone in Minneapolis!

Jason Adolf