Enterprise Mobility and Beyond


With either a Bring Your Own Device (BYOD) strategy or big investments in a standardized mobile device strategy in place, you’re ready for whatever the mobile revolution can throw at you!

Finally, you can sit back, relax, and enjoy the fruits of your labor over the next decade… right?

Sorry. Guess again.

Did you forget…

  • Mobile devices become obsolete every few years?
  • Mobile operating systems are re-invented on an annual basis?
  • What happens when the whole concept of a “mobile device” gets upended?

Building a mobile solution for a specific device and operating system is a short-sighted investment in today’s fast-paced mobile landscape. To be successful, enterprises cannot focus on delivering mobile experiences alone. They also must deliver mobile services.

Mobile services—also known as Mobile Backend-as-a-Service (MBaaS)—provide a rapid way for mobile developers to use backend APIs to quickly assemble new mobile experiences. With MBaaS, key logic for your mobile applications is stored in the cloud. Mobile devices become simply a window into your online service.

Delivering a perpetually complete mobile solution depends on an architecture that keeps pace with the rapid change of mobile technology. MBaaS is an important component of this architecture to ensure maximum re-use of your enterprise logic across the devices of today…and those of tomorrow.

If you are not entirely sure you’re ready for the future of mobile, you can learn more in this whitepaper “Enterprise Mobility and Beyond”. The key lesson? Mobile is not a new platform: It is the new way to deliver corporate services in today’s fast-paced, increasingly-mobile, and ever-changing environment.

Malcolm Ross, VP, Product