App Platforms Integral as User Experience a Growing Priority

Mobile devices have already begun to change the way people work, but organizations are still working to upgrade their application architectures accordingly. In particular, apps need to be designed to provide an excellent user experience, regardless of whether those solutions are built for internal or external customers. Creating this positive experience requires careful coordination of design decisions and data workflows, something that modern application development platforms can help organizations achieve.

Considering the mobile experience challenge

According to a recent Business 2 Community report by contributor Daniella Shtemberg, the rapid rise of mobile devices in the workplace has made the end-user experience more important than ever. This is making the decision between native, web or hybrid apps especially important, as each option offers distinct pros and cons. This choice underlines a larger theme – that organizations must carefully consider how the experience of using a mobile app will impact users and, by extension, the business itself.

“Many mobile apps used by businesses are slight variants of pre-existing enterprise apps.”

Progress is still essential when it comes to designing around the user experience. EnterpriseAppsTech identified concerns around user experiences as one of the primary issues holding back enterprise mobility strategies. At this point, many mobile apps used in business settings are slight variants of pre-existing enterprise apps and ill-equipped to meet the needs of today’s workers. As millennials have flooded the workforce, many businesses have rushed to get these apps into action. However, the limitations of these solutions have left users frustrated by clunky interfaces that don’t provide intuitive, personalized experiences.

Whether organizations are concerned about app performance, something that would be influenced by different delivery methods, or interface, being able to quickly adjust apps and services based on end-user demands can pay dividends. Mobile application development platforms feature low-code tools that empower even non-tech users to quickly fine-tune existing solutions or create new apps from scratch.

Using BPM tools to optimize mobile app experiences

Business process management solutions that incorporate app platforms into the system allow organizations to build data and process workflows into the custom apps users can create. When all of these capabilities add up, companies are left with a unique opportunity to quickly and easily make apps that align with both internal and external needs.

Creating an excellent user experience is among the final roadblocks to innovation in the enterprise mobility sector, and app platforms offer businesses an opportunity to optimize experiences with relative ease.

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