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Posted on April 25th, 2012 by Cindy Cheng
Social media is pervasive and increasingly, an important communications channel. Anthony Bradley, Group Vice President in Gartner Research and author of The Social Organization, advocates that the real value of social media is massive collaboration. In his keynote at Gartner’s 2012 BPM Summit, the theme is combining social media and business process transformation to drive organization success.
Most people understand and agree that processes can be messy, hidden, chaotic, and unpredictable. Bradley asserts that some of the most important processes within an organization may not be structured and linear. So rather than trying to tame these ad hoc and unstructured processes, why not embrace and leverage social media, tap into the power of people to help discover, nurture, and improve business processes?









