Is Something Missing from Your Social Life?

Does your social life feel empty, lacking meaning, without purpose?  Can you clearly communicate the value of your social investments?

No…I’m not referring to your personal social life, or those consumer social tools that we all use so much (Facebook, Twitter, etc.).   It’s those internal business social tools.  The ones so many thought would generate new business ideas and increase collaboration across departments; that would excite your employees and break down barriers.

Unfortunately for many, there is still an empty space that must be filled in their Social Business Software life, and it is Work.  Social Business Software can’t forgo the reason we all have jobs.  The reason we arrive early each morning and stay late each night.  It is our cumulative work, our actions, our business processes that drive an organization forward to a shared goal.  Can Social Business Software be successful if left disconnected from our work?  Does it not just become another disconnected collaboration stream, like email?

What businesses need is “Work” and “Social” married seamlessly in one environment.  A platform that works the way people work – “Socially”.  And a platform that keeps our eye on the ball, doesn%