A common practice among software developers is “eating their own dog food”; which means using their own software in an effort to understand areas where the biggest improvements are needed. Multiple organizations have taken this notion one step further and make the entire company “drink their own champagne”. These organizations try to become a laboratory where employees are asked to use their software internally, not only to test it before it reaches the hands of the customer, but also to get them involved in the definition of the product road-map.

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