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Posted on June 8th, 2010 by Malcolm Ross
Personally, I must abmit, I’ve always been a little skeptical about corporations adopting the word “Green”. I don’t believe many companies truly fully adopt the “Green” term beyond the marketing department, and for basic economic reasons. The reality is that corporations are mostly motivated by revenue generation and new “Green” technologies are expensive and an economic luxury that won’t be broadly adopted across all businesses until they really reduce costs and drive economic efficiency.
Don’t get me wrong. I know every right-minded person cares about the environment and wants to adopt “Green” technologies. I personnally have been looking into adding solar panels to my home; measuring how much roof space I have, checking county permit laws, figuring out the layout of the panels, and calculating how many Kw I can generate daily if I had solar. But then I look at the price and wham!, reality smacks me in the face. I can’t afford it!
Fortunately, being “Green” has merged with economic reality in the world of Enterprise IT, and that merger is happening in the Cloud.

